http://atomthought.com This site has been created by an ex-Googler Saurabh Pandey with the purpose of creating and sharing insightful thoughts around digital marketing. Fri, 07 Oct 2011 06:03:21 +0000 http://backend.userland.com/rss092 en I discussed this question with a few people in the industry (internet) and frankly I was dissapointed because many of them without any concrete logic expressed their agreement with Online classifieds being a winner takes all market. It's easy to describe a market as 'Winner Takes All'. It's easy because it gives ... http://atomthought.com/index.php/2011/10/online-classifieds-is-it-a-winner-takes-all-market/ ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it's not unnatural for ebay to initiate what it calls X.Commerce. ebay realises that to win this ... http://atomthought.com/index.php/2011/09/ebay-xcommerce-if-indian-ecommerce-has-missed-the-bus/ At first we thought it was a joke! A buffalo listed on our classifieds portal-tradusAds.in We decided to do a telephonic check. (Each ad on tradusads.in passes through a moderation check, and a few also go through telephonic check even after they appear on the site.) The results were even more surprising! ... http://atomthought.com/index.php/2011/08/online-classifieds-in-india-the-bottom-of-pyramid/ Some time back I wrote an article in The CTOForum Magazine about how social media is impacting the next generation enterprises. Based on the feedback and interest that this article generated in the CIO/CTO community, I was invited by the editor of the magazine Rahul Mani to delve further into ... http://atomthought.com/index.php/2011/04/social-media-and-the-new-workplace/ [caption id="attachment_517" align="alignleft" width="300" caption="www.atomthought.com"][/caption] Google attempting to buy Groupon at USD6B is just one sign that signifies the importance of a local strategy/portal. Equally important is the online user behaviour which is tilting in favor of local. (There were deals sites before Groupon also, but the hyperlocal strategy made it a ... http://atomthought.com/index.php/2011/02/why-locals-is-the-way-to-go/ [caption id="attachment_512" align="alignleft" width="279" caption="Social Media Outsource"][/caption] As owner of a blog, a facebook page, a twitter account and a linkedin group I take out extra time to give adequate attention to each one of them. I have been a firm believer of the fact that one needs to segment audience ... http://atomthought.com/index.php/2010/12/social-media-outsource-or-not/ I noticed crossing 700 friends on linked in and over 300 friends on facebook; not so great when someone told me that he has over 1000 fans on both linkedin and facebook!! But this also triggered a couple of questions in my mind: 1. Just because befriending is easy on online social ... http://atomthought.com/index.php/2010/11/the-fall-of-facebook/ [caption id="attachment_492" align="alignleft" width="300" caption="Linkedin premium job seeker"][/caption] Did you notice the premium Job Seeker service that Linkedin has launched recently? Apart from being expensive , I think Linkedin is missing a point somewhere. Linkedin is a great platform where as a professional one can network and create a great professional reputation over ... http://atomthought.com/index.php/2010/10/where-is-linkedin-going-wrong/ Most of us in India have read Ramayana many times over, and are awestruck on how Lord Rama, defeated the world's most powerful king at that time-Ravana-even though Lord Rama started off alone with his brother in his quest, without any army, infrastructure or wealth. Lord Rama's objective was to retrieve ... http://atomthought.com/index.php/2010/10/social-media-5000-years-back/ GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. I am also asked by many people about whether they should take a GAP exam and that how it could help them in their careers. Hence thought of writing down my experience and understanding ... http://atomthought.com/index.php/2010/09/gap-google-advertising-professional-certification-useless-or-useful/